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The most interesting and insightful pharma events to inspire you to grow and develop your life sciences business. Find all the latest information on Viseven’s upcoming conferences and presentations.
The concept of unicorn start-up is not yet a frequent case in pharma, but it already haunts so many minds in the industry. Navigating through complex issues to create win-win situations ad-hoc is something that could help established pharmas manage their own, very different issues. In fact, these companies just cracked the code to comply […]
Start the summer plunging deep into the sea of fierce digital innovations that are about to change pharma’s DNA. Professionals from across the world come to celebrate them, see them, and experience their innovative power at the second virtual Digital Pharma Innovation Week. Over 4 days of #DPIWeek 2021, dive deep into the most talked about practices of pharma industry […]
Pharmaceutical companies are developing ways to adopt omnichannel communication practices – and there are some industry-specific caveats. Planning and executing a proper campaign in life sciences means you have to transplant the vast knowledge from other industries (like customer journey building) into a new context while also dealing with content. How to gain this knowledge? On April 28 at 4:00 PM CET, industry experts got together at Next […]
What is the future of life sciences when all the pandemic dust settles? This is what occupies the thoughts of people across pharma, CX, commercial excellence, marketing, medical affairs, and other professional areas. Being in the spotlight during the last year, life sciences seem to be on an unprecedented rise, any minute ready for new […]
In those unique times when patients are eager to take care of their health and cooperate with the pharma, it is important not to miss out on the moment and speak to the audience, using the language that is the most native to them. Not only in terms of translation but using the exact channel […]
The ongoing acceleration of digital technologies and virtual tools urges pharmaceutical companies toward owning a robust omnichannel strategy in place as quickly as possible. Although there has been a lot of talk and variants concerning its implementation, the key point to start with is to create, optimize, and measure an omnichannel strategy in a way […]
Artificial intelligence, a groundbreaking technology which already reshapes businesses across industries, is making strides in life sciences as well. Despite its potential and numerous successful use cases, the adoption of AI in life sciences has been noticeably slower than in other industries. Why is that so? What is the actual value of artificial intelligence in […]
Not too long ago, healthcare marketing was a straightforward game. Brochures in clinics, billboards by highways, and maybe the occasional TV spot. Fast-forward to today, and everything has changed. Patients are scrolling through health tips on social media, comparing treatments online, and expecting brands to understand their unique needs — before they even ask. The […]
Due to COVID-19, almost every other healthcare organization has added telehealth to its services. Virtual visits have become just as important as face-to-face ones for millions of people, opening the door for numerous opportunities to provide healthcare to people who live in rural areas or have limited opportunities for travel to hospitals or clinics every […]
