Omnichannel Marketing in Pharma 

Create personalized user journeys for healthcare professionals and patients to boost prescription volumes. Harness the power of Omnichannel Marketing as a Service.

Leverage omnichannel marketing for seamless HCP journeys 
Tie your data to the user, not the channel, and guide their journey from a single point. Leverage the user identifiers, attributes, and behaviors to map and guide HPC engagement through a suite of integrated digital solutions. 

Creating a seamless journey for HCP

Your expertly guided omnichannel marketing services

Our expertise in driving omnichannel marketing transformation helps you achieve short and long-term business objectives. 
End-to-end strategy execution
Powerful data-driven and personalized marketing strategies that engage your ideal audience and guide them through customized journeys.
Building omnichannel capabilities  
Assessment and creation of capabilities to harness channels, orchestrate content, and manage campaigns effectively.
Medical marketing support
From defining key messages for target audiences to creating marketing materials while ensuring regulatory compliance.
MarTech infrastructure setup
Expertise-driven setup and implementation of MarTech solutions for automated campaign planning, reporting and analytics, and content production.
Global to local campaign deployment
Global campaigns with localized messages and personalized user journeys ensure meaningful connection with local audiences.
Turnkey campaigns
Professionally planned and expertly executed campaigns that drive value while freeing up your marketing resources.

Communication challenges solved by omnichannel marketing 

Up to 80%
Of the database might not be covered by F2F visits 
2X
Higher communication frequency 
5.4%
Low engagement rate from using only one marketing channel 
Low target audience coverage Campaign operation silos No complex engagement Lack of organic traffic Low conversion for products Insufficient HCP portal registrations

Life Sciences companies refine their customer engagement tactics, shifting from a sales rep-focused model to a holistic omnichannel marketing strategy – in which HCPs can obtain information through different marketing channels. 

Automated omnichannel campaign workflows streamline content creation, approval, and distribution, accelerating time-to-market for pharma products while maintaining compliance.

Leveraging digital touchpoints such as email, social media, and AI-driven personalization enhances HCP interactions, fostering trust and long-term engagement with pharma brands. 

SEO optimization, high-quality content, and strategic keyword placement improve search rankings, driving more meaningful engagements.

Data-driven targeting, personalized messaging, and optimized digital touchpoints enhance the buyer journey, leading to improved sales performance and customer acquisition. 

Enhancing UX, leveraging AI-driven recommendations, and optimizing ad placements drive more HCPs and patients to register and actively engage with medical portals. 

We drive your end-to-end omnichannel transformation
Our omnichannel marketing expertise helps businesses achieve short and long-term business objectives.
Comprehensive strategy development
Powerful research-driven and personalized marketing strategies that engage your ideal audience effectively.
Tailored internal communications and change management initiatives.
Get Started
Actionable campaign design & planning
Goals into actionable KPIs and problems into areas for improvement with a clear execution roadmap.
Personalized customer journeys based on behavioral segmentation and advanced analytics.
Get Started
Precision execution and control
End-to-end digital campaign implementation, execution, support and real-time monitoring.
Full visibility into campaign performance with interactive dashboards and reporting.
Get Started

Viseven unlocks the power of omnichannel marketing by building a strategic foundation, designing operational framework, integrating technology, and driving change management for effective go-to-market, campaign execution, and monitoring. 

Our technology expertise and omnichannel marketing prowess help you plan and guide HCP journeys and launch global campaigns that drive measurable results. 

 

What makes Viseven’s approach special 

Focus on pharma 
Viseven is a pharma and life sciences focused partner. We understand the industry’s unique challenges, trends, and opportunities to drive your business forward. 
Tech & marketing in sync 
We combine marketing strategy with technological expertise, leveraging over 40 tools and platforms to boost HCP loyalty and prescriptions rates. 
Omnichannel mastery
Viseven helps you go beyond email to connect with customers on their preferred channels: messengers, SMS, webinars, social media, and more. 

Explore our clients’ success stories 

Check our omnichannel marketing case studies with measurable digital success in the pharma industry 
How We Transformed Content Management Process for a Leading Pharma Company with AI-Powered Auto-Tagging
340%
ROI
60%
manual tagging cut
View Case
How Viseven Helped Pharma Leader Reinvent Customer Relations Through Accessible Medical Content
5%
brand advocacy increase
42%
increased portal registration
View Case
Building a Salesforce Tool for a Biotech Giant
The Viseven team leverages Salesforce expertise to help biotech giant tame vast scopes of data.
View Case
Transforming Healthcare Interactions with Advanced Compliance Management System
See how our Advanced Compliance Management System helped one of our clients improve healthcare interactions.
View Case

Pharma Leaders Trust Us

Viseven builds lasting partnerships with clients in pharma, life sciences, biotech, and other healthcare sectors.
From the very beginning and as one of the part of this collaboration, Viseven demonstrated a deep understanding of our vision to create a centralized, easy to reach and optimized platform to provide healthcare professionals with access to content on our products, therapeutics areas, and services
Yann Péoc’h
Head of Digital & Solutions Servier World Operation.
Working with Viseven has been an excellent experience. Their deep understanding of the pharmaceutical industry and expertise in customer engagement made a significant impact on our project. They were highly cooperative, accommodating our requests and adjustments with ease, and their flexibility helped us refine our concepts to perfection. I highly recommend Viseven for their professionalism and collaborative approach in addition to their experience in omnichannel digital implementation.
Amr Nagi
Product Manager

Related Healthcare Marketing Content

Read our blog
AI in healthcare
AI in Life Sciences: Exploring Innovation and Opportunities

Artificial intelligence, a groundbreaking technology which already reshapes businesses across industries, is making strides in life sciences as well. Despite its potential and numerous successful use cases, the adoption of AI in life sciences has been noticeably slower than in other industries. Why is that so? What is the actual value of artificial intelligence in […]

Read more
Healthcare marketing trends
10+ Healthcare Marketing Trends You Need to Know 

Not too long ago, healthcare marketing was a straightforward game. Brochures in clinics, billboards by highways, and maybe the occasional TV spot. Fast-forward to today, and everything has changed. Patients are scrolling through health tips on social media, comparing treatments online, and expecting brands to understand their unique needs — before they even ask. The […]

Read more

Discover the Power of Our MarTech Innovation

Are you ready to elevate your pharma or life sciences business to new heights of digital success? Connect with us today. Our Viseven experts are here to propel your journey towards omnichannel excellence, crafting a digital strategy that delivers outstanding outcomes.

Embark on your journey


to digital transformation with our team by your side


    By submitting this form, I hereby consent to the given personal data being used by Viseven to send me information materials defined in the Privacy Policy, which I have read and agree. I understand that I can change my communication preferences anytime.